Fifth & Oak features an eclectic collection of designer jewelry, clothing, artwork, antique and vintage furniture and home decor created by local artists.


We are located in Downtown Baraboo on 701 Oak Street and share the same building as Coffee Bean Connection, allowing visitors to browse around with a beverage in hand. New items are brought in every week and we tend to remodel our displays by season.

Fifth & Oak opened in November 2011 when owner and local designer Julie Keller wanted to redesign an entire building. The exact section where Fifth & Oak takes up was previously a garage where cars were tuned up and repaired.

At least once or twice a year, we host open houses and serve as a venue for cozy events such as book signings and workshops such as painting hosted by Vaillancourt Creates. In 2017, we brought in a baby grand piano for the community to have access to play for free during our open hours. While visiting our location, you may find that the boutique becomes a studio from time to time where local artisans create the very items that are displayed for sale in our shop.


Meet Our Marketing Team

Julie Keller
Shop Owner and Designer

Danielle Vaillancourt
Shop Associate and Frenchic Consultant
Host for Painting Workshops as Vaillancourt Creates
(see workshops page for contact information)

Aileen DeJesus
Marketing Coordinator
@fifthandoak on Facebook, Messenger, and Instagram